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Many thanks to all the delegates who attended Beefing Up Sustainability - A seminar on the environmental and economic sustainability of beef on the 26th November 2013.

The summary of the event is now available. Please use the link below to download the summary.

Speakers include

Georg Häusler

Georg Häusler

Head of Cabinet – Commissioner for Agriculture and Rural Development

European Commission

Mairead McGuinness

Mairead McGuinness


European Parliament

Julian Hilton-Johnson

Julian Hilton-Johnson

Vice-President Corporate Relations & Chief of Staff to the President

McDonald's Europe

Peter Erik Ywema

Peter Erik Ywema

General Manager

SAI Platform

Keith Kenny

Keith Kenny

Senior Director

McDonald's Europe

Download the event summary here.


On 26 November Forum Europe hosted a high-level discussion, supported by McDonald’s Europe and the SAI Platform, to debate these challenges and investigate possible solutions.


Discussions were centred around two key themes:

- An examination of how beef production can become more environmentally sustainable

- The economic viability of beef supply in Europe 


More Information:

Beef is a nutritious and high value product that numerous consumers enjoy. Yet, as a result of the valuable resources used in its production, beef is considered to have a high environmental footprint compared to many other food products. With increasing costs for feed and other resources, using these resources efficiently is now equally as important for farmers to stay in business as it is to protect the environment.


If you would like to discuss this event please contact Kimberley Warner on +44 (0) 2920 783 026 or email




Tuesday 26 November, 2013
09.00 to 13.30




Renaissance Hotel, Brussels

Rue du Parnasse 19, 1050 Bruxelles, Belgium

Tel: +32 2 505 29 29

Fax: +32 2 505 25 55

Google location map



Event Summary


Forum Europe