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Speaker Biographies

Please see below the full speaker list. 

Confirmed speakers

Robert  Madelin

Robert Madelin

Director General, DG CONNECT, European Commission **


Robert Madelin is the Director-General responsible for the Digital Agenda for Europe.

Robert was educated in England at the Royal Grammar School, High Wycombe and at Magdalen College, Oxford. He has also studied at the Ecole Nationale d’Administration in Paris.

Born in 1957, a British civil servant since 1979, Robert has served in the Commission since 1993: in his current post since 2010; as Director General for Health and Consumer Policies from 2004 to 2010; on trade and investment policy before that.

Paul Timmers

Paul Timmers

Director, Sustainable and Secure Society, DG CONNECT, European Commission


Paul Timmers is Director of the Sustainable & Secure Society Directorate in the European Commission Communications Networks, Content and Technologies Directorate General (DG CONNECT) dealing with policy and R&I in ICT and health, ageing, public services, smart cities and cyber-security. Previously he headed the ICT for Inclusion and the eGovernment units. He was also member of the Cabinet of European Commissioner for Enterprise and Information Society.

Before joining the European Commission, he was a manager in product marketing and software development in a large IT company. He also co-founded a software start-up. He holds a PhD in theoretical physics from the University of Nijmegen, the Netherlands and a MBA from Warwick Business School, UK. He has widely published in the field of technology and policy, including a book on electronic commerce strategies and business models. He was a visiting professor and lecturer at several universities and business schools across the world including an EU Research Fellow at the University of North Carolina in USA.

Richard Bergström

Richard Bergström

Director General, EFPIA


Richard Bergström has been the Director General of the European Federation of Pharmaceutical Industries and Associations (EFPIA) since April 2011. Previously he served for nine years as the Director-General of LIF, the Swedish Association of the Pharmaceutical Industry, following positions in Switzerland in regulatory affairs at the pharmaceutical companies Roche and Novartis. Mr Bergström was also appointed by the Swedish Government to the Board of the Karolinska Institute. He is a pharmacist by training, receiving his MScPharm degree from the University of Uppsala, Sweden in 1988.

Nicole Denjoy

Nicole Denjoy

Secretary General, COCIR


Nicole Denjoy is the COCIR Secretary General since 2005.

Nicole has gathered 30 years of experience in the medical technology industry, working with companies including L’air Liquide, Ohmeda, Boston Scientific and Baxter. Nicole has a Masters in Organisation and Change Management.

Nicole represents COCIR in a variety of influential fora such as the eHealth Governance Initiative and eHealth Stakeholder Group. Since May 2010, Nicole is Chair of the BIAC Task Force on Health Care Policy representing the private business sector to the OECD Health Committee. Since January 2013, Nicole is also Chair of DITTA, the Global Trade Association representing Medical Imaging, Radiation Therapy and Healthcare IT Industry (

Fiona  Adshead

Fiona Adshead

Director of Wellbeing and Public Health, Bupa


Fiona is Bupa’s Director of Wellbeing and Public Health, and is responsible for the clinical leadership of partnerships, prevention and health promotion including via mHealth.

Before joining Bupa, Fiona was previously Director of Chronic Disease and Health Promotion at the World Health Organisation with five years experience as Deputy Chief Medical Officer and Director General in the UK Government responsible for Health Improvement and Health Inequalities. This included responsibility for inequalities, obesity, diet, physical activity, behaviour change and social marketing in relationship to health behaviours. Fiona has experience of working with the private sector gained during her secondment to PwC.

She is a high profile public health leader with a track record of reframing thinking and developing innovative policy at the heart of government. In England she was responsible for public health strategy, including nutrition, exercise, obesity and the health aspects of sustainability. Her experience includes policy development on obesity, nutritional profiling, restricting advertising of foods to children, reducing salt in the diet and leading engagement with the food industry, and on behaviour change. She has extensive experience of working with the World Bank, European Commission and other international agencies. She has worked with business leaders including BiTC, WEF and WBCSD on public health and sustainability issues.

Fiona is currently an international adviser to the Royal College of Physicians, an adviser to the Hong Kong Government, and is a visiting Professor at UCL, Brunel, and the Chinese University of Hong Kong. She is a Senior Associate at Cambridge University’s Sustainability Leadership Programme, where she teaches regularly. Fiona is also a trustee of the UK Health Forum and the London Sustainability Exchange.

Andrzej Ryś

Andrzej Ryś

Director, Health Systems and Products, DG Health and Consumers, European Commission


Andrzej Ryś, Director in Directorate D – “Health Systems and Products”, in DG "Health and Consumers", European Commission

Andrzej Ryś is a medical doctor graduated from Jagiellonian University, Krakow, Poland. He specialized in radiology and public health. In 1991 he established School of Public Health (SPH) at the Jagiellonian University and he was the SPH's director till 1997. From 1997-1999 he took up the post of director of Krakow’s city health department. In 1995 –1999 he was the Polish director of the “Harvard-Jagiellonian Consortium for Health” – a project focusing on local governments' role in health care. In 1999 – 2002 he became the deputy Minister of Health in Poland and developed a new system of emergency medicine and new education system for nurses. He was a member of the Polish accession negotiators team. In 2003 he established and ran as a director, the Center for Innovation and Technology Transfer at Jagiellonian University, Krakow, Poland. He was also director for development of Diagnostic Ltd., executive director of the Polish Association of Private Health Care Employers and chief editor of the Journal "Health and Management". He joined the European Commission in June 2006 as the Director for Public Health and Risk Assessment in the Directorate-General for Health and Consumers in Luxembourg. In 2011 he was appointed Director for Health Systems and Products in the Directorate-General for Health and Consumers in Brussels.

Emma Garde

Emma Garde

Director, Customer Solutions and Innovation, Sanofi


Emma is Director in the Integrated Care Center of Excellence at Sanofi. She has a financial background, and spent several years as a financial auditor for KPMG and internal auditor for Sanofi. She joined Sanofi Customer Solutions & Innovation team in 2010 and works on the development of healthcare solutions, specifically through adherence and remote monitoring solutions.

DS Park

DS Park

Chief Representative of EU Affairs, Samsung


DS Park is director, Samsung Electronics in Brussels working in the area of public affairs and corporate citizenship. As Head of Public Affairs Office from October 2011 until 2014, DS was responsible for setting up the European Public Affairs office. An electrical engineer by background, DS has a deep understanding of the Samsung Electronic global business.

From 2007 until 2011 DS was responsible for global standards strategy, regulatory standards and industry relations in Samsung. In 2009, DS was awarded a Doctorate-Honors from Samsung.

In March 2004 DS was appointed Director and Head of Advanced Research Lab where he led the advanced research on 4th generation communication research and standards in R&D. DS spent the previous four years working on global wireless communication standards such as 3rd Generation Partnership
Project (3GPP/3GPP2) focused on cdma technology, chairing the 3G multimedia communication group in 3GPP2.

In May 1995, DS began a two-year term as Visiting Researcher in University of California at Los Angeles (UCLA), Los Angeles, CA, USA where he focused on Mobile video phone, Mobile multimedia standards (MPEG, CDMA communications, etc.) research.

DS joined Samsung Electronics as a student at Korea Advanced Institute of Science & Technology (KAIST), Seoul/Daejeon, Korea where he received a master’s degree in Electrical Engineering.

Jonathan Zuck

Jonathan Zuck

President, ACT | The App Association


Jonathan Zuck is a widely known and respected leader in the technology industry. As a former application developer and IT executive, he brings more than fifteen years of experience running small business technology companies to his leadership of the Association for Competitive Technology.

Since becoming President of ACT, Mr. Zuck has steered its growth into one of the most influential organizations at the intersection of technology and politics. ACT is widely recognized as industry leader representing small business software and technology companies that drive innovation and job creation.

Prior to joining ACT, Mr. Zuck served as Director of Technical Services at the Spectrum Technology Group in Washington, D.C., a consulting firm specializing in client/server, internet and data warehouse solutions development. In 1988, he founded and served as President of User Friendly, Inc., of Washington, D.C., a company providing consulting and software development services to local businesses. Mr. Zuck also set up U.S. operations for a French software firm where he helped build the company into an $11 million business.

In 1996, Mr. Zuck joined Financial Dynamics as Vice President of Technology, where he set the standard for innovation in technical architecture, career management and employee empowerment. During his tenure, company revenues doubled, and his leadership helped position the firm for a strategic combination with the Spectrum Technology Group in November 1997.

Joan Antokol

Joan Antokol

Managing Partner, Park Legal LLC


Joan Antokol is internationally recognized for her work in privacy and data protection. She is the managing partner of Park Legal LLC, a new Indianapolis-based boutique law firm that focuses its practice in the areas of data privacy, information security and records management. Ms. Antokol also owns an online training company and a software company. She assists organizations with many aspects of privacy and security, including healthcare and clinical research, security breaches, international data transfers, enterprise management, and privacy auditing. Joan is a frequent presenter at privacy conferences and has a number of published articles and has written twenty booklets on various aspects of privacy and security. She is the 2011 Chair of the Indiana Security and Privacy Network (InSPN), an organization comprised of about 75 privacy and security professionals, and is also a member of the International Working Group on Data Protection in Telecommunications (IWGDPT), let by Dr. Alexander Dix, the Berlin Data Protection Commissioner.

Prior to launching Park Legal LLC in May 2010, Joan spent three years as a partner at a large Indianapolis law firm and chaired that firm’s privacy and records management practice group. Before that, Joan spent seven years working for Novartis in New Jersey and Switzerland, and served as Vice President and Global Head of Privacy for the Novartis Group companies. Previously, she worked for Hoffmann-La Roche Inc. in New Jersey, and eventually served as the head of product liability litigation for that company, handling litigation matters in the U.S. and other countries. At Roche and Novartis, Joan also handled certain international drug safety and regulatory matters. Joan spent the first four years of her career as a trial attorney at a large New Jersey based law firm (Shanley & Fisher, PC., which is now Drinker Biddle) and simultaneously served as an acting municipal prosecutor in New Jersey for two years.

Joan received a Bachelor of Arts degree from Cornell University (Ithaca, NY), and a J.D. from Rutgers University School of Law (Newark, NJ), where she was the Business Editor of the Computer & Technology Law Journal.

Suno Wood

Suno Wood



Mrs. Susan Wood (M.B.A., B.A.Comb.Hons)
Representative to ETSI of Cybernetic Medical Systems (Russia)

Suno Wood has acted as team-leader and project manager for many multi-lingual and multi-cultural teams of technical experts, often in very difficult circumstances in the early years of the 'new' Russia. This work today is focused on the global market for telemedicine. SW has worked in Russia and Ukraine since 1989 as an independent business development consultant, building her own team of qualified technical experts to address the daily problems arising from new commercial and state developments in an uncertain legal, economic and political environment.

Projects have included working with international technical experts and local mobile telecoms companies in the Ukraine to establish new proposals for ‘e’ and ‘m’ banking systems; the leadership of a new computerized pilot scheme for company registration in 5 Russian regions, using the internet to share information among users; advising the Russian and Ukrainian governments and liaising with British and European counterpart government organizations in a series of projects over 10 years in the field of licensing, registration and access to information; also representing and facilitating new business projects such as the construction of a large commercial glass production facility in the Moscow Region.

Robert  Johnstone

Robert Johnstone

Board Member, European Patients Forum


Chair - Access Matters. Board Member; ASSIST UK, European Patients Forum (EPF), Healthcare Quality Improvement Partnership (HQIP), International Alliance of Patients Organisations (IAPO). Director - Midstream (training and employment for disabled people)

Having had Rheumatoid Arthritis for 55 years from the age of three, he has a wealth of experience as a user of health services.
Since 1990 he has voluntarily represented people with disabilities & chronic conditions locally, nationally & internationally

“The people have the right & duty to participate individually & collectively in the planning & implementation of their healthcare”
Alma Ata Declaration – Principle IV, 1978 World Health Organisation

Ray  Pinto

Ray Pinto

Senior Government Affairs Manager, Microsoft Europe, Middle East and Africa


Ray’s primary role is engaging with governments, business partners and non-governmental organizations to better understand the impact of the information and communication technology (ICT) industry can enable solutions for the planet’s biggest challenges. Ray leads Microsoft’s government policies in the area of environment, energy, education and healthcare policy for the regions of Europe, Middle East and Africa. Microsoft invests in research and development to provide tools and solutions for energy efficiency and protecting and understanding nature’s fragile ecosystems as well as reducing the companies own operational, supply chain and product carbon footprint and resource needs. The company is accelerating technology trends to move healthcare to be more patient centric and preventive to empower people to live healthier lives and to reduce cost for economies. Microsoft has also developed programs to make education more accessible across diverse populations and cultures and increasing the availability of much needed skills.

Microsoft has initiated an Enabling Technology Coalition for academia, NGOs, government and industry to develop data, methodologies and indicators to better measure the exact nature of the impact of ICTs on these challenges. He has a regular blog post on at

Sameer  Pujari

Sameer Pujari

Technical Officer, WHO


Currently with WHO, he is helping manage the mHEALTH for NCDs as part of the secretariat for the flagship WHO and ITU joint program on mHealth for Non-Communicable Diseases; Be He@lthy Be Mobile. With WHO since 2008, he has also provided technical advise and support to over 35 countries in the development of surveillance and management information systems. He is also a core member of the Health Data Forum at WHO and the co-chair of the WHO mHEALTH working group.

Before coming to WHO, he worked with the US Governments health agency helping various countries build informatics systems for immunization and vaccination programs in Asia Europe and Africa. He started his career working with WHO's National Polio Surveillance Project in India for 7 years, where he led the development and implementation of various information management systems for surveillance across the country.

He holds bachelor degrees in business and software engineering and a master's degree with a gold medal in management, he also has an earned fellowship in public health informatics from the US government health and human services.

Dee O'Sullivan

Dee O'Sullivan

Director, / PatientView


Dee is director of, a free public portal of health apps reviewed and tested by patient and consumer groups to empower patients and the public to better manage their general health and wellbeing and the daily care of their specific conditions. The site was launched in Brussels in November 2013 and is owned by PatientView, a UK-based data, research and publishing consultancy that canvasses and reflects patient perspectives on healthcare. It now has the capacity to reach out to 120,000 patient groups worldwide.

Dee has over 20 years' experience in the UK and Brussels of advocacy, pan-European stakeholder engagement, strategic communications and media relations, including for the Economist Group, Epposi and MCI Group.

Neil  Mortimer

Neil Mortimer

Head of Digital Programmes, West Midlands Academic Health Science Network


Neil began his professional career in the hospitality and catering industry in the early ‘80s, firstly as a site manager and subsequently as a Training and Development Manager. He joined the UK National Health Service in 1994, and after a period in training and development, became a healthcare commissioner.

In 1996 he became manager of one of England’s first GP Commissioning Groups, and subsequently, CEO of a Primary Care Group in inner-city Birmingham. He was a founder member of the NHS Alliance and the management representative on their National Executive Committee

While a CEO, he developed an interest in healthcare informatics; particularly in their ability to accelerate the transformation and efficiency of services. Following a secondment to the NHS Modernisation Agency, where he led a national pilot programme on e-booking, he established the Whole Systems Programme for the Midlands and East of England. This programme oversaw a complex range of innovative IT-enabled service transformations involving primary and secondary care within the NHS and the private sector.

During his 18 years in the NHS, Neil has advised ministers and senior officials on healthcare policy and strategy.

In 2014 he was appointed Head of Programmes at West Midlands Academic Health Science Network (WM AHSN). The AHSN, licensed by NHS England, is a formal network comprising the NHS, Academia and Industry with the joint purposes of improving health and creating wealth.

Emma Woodford

Emma Woodford

Interim Secretary General, EPHA


Emma joined EPHA in May 2014 and is currently leading the Secretariat alongside the outgoing Secretary General. After the actual departure of the current Secretary General, her role is to provide leadership and guidance for the organisation until a permanent Secretary General has been recruited.

A committed non-profit organisation management professional and advocate, Emma Woodford started her NGO career in the development sector in South East Asia working on poverty alleviation programmes in Vietnam and Thailand. She worked with Vietnamese and international NGOs and multilateral organisations in order to increase the participation of the poorest and most marginalised in decision making processes at local, regional and national levels.

Emma started working in the Association of European Cancer Leagues in 2009. As the Project and Policy Coordinator at ECL, Emma provided the Secretariat for the MEPs Against Cancer group in the European Parliament ensuring that cancer prevention and control remained constantly on the European political agenda. She also coordinated the patient support working group focusing on return to work for cancer patients and survivors, improving access to insurance for cancer survivors and mainstreaming psychosocial care guidelines into national cancer control plans. She was also involved in running all aspects of ECL from financial management to conference organisation.


Paul Adamson

Paul Adamson

Senior European Policy Advisor, Covington & Burling LLP


Paul Adamson is the editor-in-chief and founding publisher of E!Sharp, an on-line magazine on Europe and Europe’s place in the world. He is also Senior European Policy Advisor at Covington and Burling.

He is a member of Rand Europe’s Council of Advisors and is on the advisory board of the polling/think tank YouGov-Cambridge, the Washington European Society and the American Security Project. He is also a member of the advisory group of British Influence, a new organization promoting the UK's role in the European Union and chairs the Trans-Atlantic Business Council working group on communications and public outreach.

He is a trustee of the Citizenship Foundation, a patron of the University Association of Contemporary European Studies (UACES) and a member of the UK Academy of Social Sciences.

Earlier in his career he founded the consulting firm Adamson Associates, which was sold to WeberShandwick and the "think-do tank" The Centre, which was sold to Edelman.

In 2012 he was awarded the Order of the British Empire (OBE) ”for services to promoting understanding of the European Union”.

Martin Andreasson

Martin Andreasson

Councillor, Västra Götaland; Rapporteur for the Green Paper on mobile health, Committee of the Regions


Martin Andreasson holds several positions in the field of e- and m-health. When the EU commission issued the green paper on m-health he was appointed rapporteur on the topic for the Committee of Regions (CoR). In Region Västra Götaland he is chairman of the ICTS committee. At the national level he is chairman of the board of Inera, which coordinate the Swedish county councils joint e-health activities. Mr Andreasson is also member of the healthcare committee in Västra Götaland and the Swedish Association of Local and Regional Authorities (SALAR) . He is also member of the board of Sahlgrenska International Care.

Mr Andreasson has a bachelors degree in business management from the University of Gothenburg and has completed several advanced courses in public health at the Nordic School of Public Health.

Ilaria Passarani

Ilaria Passarani

Head of the Food and Health Department, BEUC


Ilaria Passarani joined the European Consumer Organization (BEUC) in 2006. As Senior Health Policy Officer her main function is to provide BEUC and its members, intelligence, information and advice on health issues, including patients’ rights, patients empowerment, health information, diet and nutrition, e-health, cross-border health care, pharmaceuticals and medical devices. She is a member of the European Medicines Agency (EMA) patients and consumers working party, of the EMA Scientific Advisory Group on vaccines, of the European Commission ehealth stakeholder group and of the EUnetHTA stakeholder forum. Ilaria also represents BEUC in several fora including the EU Health Policy Forum and the EU Platform on diet, physical activity and health.

She previously worked in the International health and social affairs office of the Veneto Regional Government after an internship in the health department of the Italian Permanent Representation to the European Union. Ilaria graduated in Economics and management at Bocconi University in Milan and studied health economics at the Harvard School for Public Health. She is currently honorary scientific researcher in the School for Public Health and Primary care (CAPHRI) at the Faculty of Health, Medicine and Life sciences of the Maastricht University.



Thursday 19 June, 2014
09.15 to 16.15




The Hotel

Boulevard de Waterloo 38
Brussels 1000

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