#innobridge14

Breakout Session 3 'Market Access'

Moderator

 

 

Javier Garcia, Director of Standardization, Spanish Association for Standardisation and Certification, AENOR

 

 

 

 

 

 

Speakers

 

 

Angus Hunter, Managing Director, Optimat

 

 

 

 

 

 

  

 

Pascal Kaluzny, CEO, Tera Environment

 

 

 

 

 

 

 

 

Jesus Lopez de Ipiña, Project Manager, Industry and Transport Division, Tecnalia (BR3)

 

 

 

 

 

 

 

 

Volker Stich, Managing Director, Institute for Industrial Management, RWTH Aachen University (BR3)

 

 

 

 

 

 

 

“Accelerating market uptake”

 

 

 

Standards play an instrumental role in several key growth stages of a business. In this session panellists will present case studies and data to show how standardization can address the following key challenges:


-    Transforming a research project into a business
-    Accelerating market entry and adoption: fast go-to-market and early stage growth
-    Establishing market share: getting a dominant position
-    Moving into new markets: low entry barrier to enter new markets and geographical areas

 

Recommended for: Industry researchers and innovation practitioners

Logistics

When

Thu 30 October, 2014 08.30 to
Wed 30 October, 2019 17.15

CET

 

Where

Brussels SQUARE

SQUARE - Brussels Meeting Centre
Glass Entrance
rue Mont des Arts
B-1000 Brussels

Tel: +32 2 515 13 22

Google location map

 

 

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