#innobridge14

Agenda

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Please see below for the conference programme.

 

Thursday 30 October, 2014

Morning

08:30 – 09:30

Registration and Welcome Coffee

09:30 – 09:45

Opening Remarks


Scott Steedman, Vice-President Policy of CEN and Director of Standards, British Standards Institution

09:45 – 10:15

Keynote Speech

The secret ingredient to a successful innovation strategy: Inspiration from the industry

Christian Reinaudo, CEO, Agfa-Gevaert

10:15 – 10:30

Stakeholder mapping/voting


Moderator: Jacki Davis, Managing Director, Meade Davis Communications

10:30 – 11:00

11:00 – 12:15

Panel discussion

'Standardization answers to your innovation challenge'

Innovation goes through various stages from idea to fruition and market spread. Each of these stages faces unique challenges. This panel of experts from the industry, research, academia and standardization will discuss and debate the merits of standardization at addressing these challenges.


Moderator: Jacki Davis, Managing Director, Meade Davis Communications

Christine Halliot, Vice President Innovation, TOTAL Marketing & Services
Thorsten Posselt, Director, Fraunhofer MOEZ
Patrice Lefeu, Executive Director in charge of EU institutions for France, Luxembourg and Maghreb Countries, Ernst & Young
Guðrún Rögnvaldardóttir, Vice-President Technical of CEN and, Chairperson of the CEN Technical Board
Tomas Michel, President, WssTP
Volker Stich, Managing Director, Institute for Industrial Management, RWTH Aachen University

12:15 – 12:30

European policy perspective

Standardization as an innovation support tool

Clara de la Torre, Director responsible for “Key Enabling Technologies”, Directorate-General for Research & Innovation, European Commission

12:30 – 12:45

Logistics for the afternoon breakout sessions

12:45 – 14:00

Afternoon

14:00 – 15:00

Breakout Sessions 1-3

To allow for direct engagement of participants with experts in innovation and standardization, 6 breakout sessions are scheduled in the afternoon.

Delegates will have the option of attending one of the three following parallel breakout sessions:


Breakout Session 1 'Back to Basics'
Breakout Session 2 'Standards and IPR'
Breakout Session 3 'Market Access'

14:00 – 15:00

Breakout Session 1 'Back to Basics'

“Everything you ever wanted to know about standardization…. but were afraid to ask”

This interactive hands-on learning session will set the basis for understanding standardization: define the terms, explain the process and ground rules, and demonstrate the available resources.

Moderator:

Karl Gruen, Director Standardization, Austrian Standards Institute (BR1)
Michel Neu, Senior Expert IPR and Technology Transfer, Alternative Energies and Atomic Energy Commission (CEA) (BR1)
Daniele Gerundino, Director of Research, International Standards Organization (ISO) (BR1)
Daniel Mansfield, Head of Policy Engagement, British Standards Institution (BR1)

14:00 – 15:00

Breakout Session 2 'Standards and IPR'

“Are standards and patents mutually exclusive?”

Standards and patents are two different tools with different goals and strengths. Knowing when to use which is key in understanding how to monetise your research.

Moderator:

Bardo Schettini Gherardini, Director Legal Affairs, CEN-CENELEC Management Centre (BR2)
Ged Owens, Coordinator for Public Policy Issues, European Patent Office, Munich (BR2)
Tim Pohlmann, CEO, IPlytics (BR2)
Laurent Tonnelier, CEO, mobiLead (BR2)

14:00 – 15:00

Breakout Session 3 'Market Access'

“Accelerating market uptake”

Standards play an instrumental role in several key growth stages of a business. In this session we will present case studies and data to show how standardization can address the key challenges for businesses.

Moderator:

Javier Garcia Diaz, Standards Director, Spanish Association for Standardization and Certification (BR3)
Angus Hunter, Managing Director, Optimat (BR3)
Pascal Kaluzny, CEO, Tera Environment (BR3)
Jesus Lopez de Ipiña, Project Manager, Industry and Transport Division, Tecnalia (BR3)
Volker Stich, Managing Director, Institute for Industrial Management, RWTH Aachen University (BR3)

15:00 – 16:00

Breakout Session 4-6

To allow for direct engagement of participants with experts in innovation and standardization, 6 breakout sessions are scheduled in the afternoon.

Delegates will have the option of attending one of the three following parallel breakout sessions:


Breakout Session 4 'Horizon 2020'
Breakout Session 5 'Strategic Decisions'
Breakout Session 6 'Knowledge Transfer'

15:00 – 16:00

Breakout Session 4 'Horizon 2020'

“How to integrate standardization in your research project”

This practical session is aimed at helping anyone who is planning on working on Horizon2020 projects, where standardization is part of the call.

Moderator:

Knut Blind, TU Berlin, Chair of Innovation Economics, Fraunhofer (Institute for Open Communication Systems) FOKUS, Rotterdam School of Management (RSM), Erasmus University, Chair of Standardisation
Liam Breslin, Head of Unit Surface Transport, DG Research and Innovation, European Commisssion (BR4)
Kamal Hossain, Director, Research and International, National Physical Laboratory, UK (BR4)
Karlhanns Gindele, Member of the Management Board - Innovation, German Institute for Standardization, DIN (BR4)

15:00 – 16:00

Breakout Session 5 'Strategic Decisions'

“Standardization - your hidden competitive advantage”

This session will look at the economic drivers behind choosing a strategy that favours research and standardization. The panellists will discuss how standards have opened up a market advantage for those who actively engage and use

Moderator:

Ruggero Lensi, Director External Relations, New Business and Innovation, Italian Institute for Standardization, UNI (BR5)
Alice de Casanove, Chairperson of ISO TC 279 on Innovation Management, and Telecom Faculty Leader, Airbus Defence and Space Engineering Academy (BR5)
Oliver Boepple, Senior Manager, Innovation and User Experience, YOUSE GmbH (BR5)
Hans-Martin Pastuszka, Senior Researcher, Fraunhofer-Institute for Technological Trend Analysis (BR5)
Kjell A Bengtsson, Vice President, Jotne EPM Technology (BR5)

15:00 – 16:00

Breakout Session 6 'Knowledge Transfer'

“Making my research known to the world”

This session will cover in depth the role of standards in disseminating and transferring knowledge. The panellists will discuss the differences between codified and tacit knowledge and examine the tools that exist today to find information, share and connect with others.

Moderator:

Peter Churchill, Advisor on Scientific Development to the Director General, Joint Research Centre (JRC) (BR6)
Noemi Rozlosnik, Associate Professor, Department of Micro- and Nanotechnology, Technical University of Denmark (BR6)
Franco Bonollo, Professor of Metallurgy, Department of Engineering and Management, Padova University (BR6)
Norbert Fabricius, Standardization for Nanotechnology, Karlsruhe Institute of Technology, KIT (BR6)

16:00 – 16:15

16:15 – 17:00

Closing Panel and feedback from the breakout sessions


Moderator: Jacki Davis, Managing Director, Meade Davis Communications

Karl Gruen, Director Standardization, Austrian Standards Institute (BR1)
Bardo Schettini Gherardini, Director Legal Affairs, CEN-CENELEC Management Centre (BR2)
Javier Garcia Diaz, Standards Director, Spanish Association for Standardization and Certification (BR3)
Knut Blind, TU Berlin, Chair of Innovation Economics, Fraunhofer (Institute for Open Communication Systems) FOKUS, Rotterdam School of Management (RSM), Erasmus University, Chair of Standardisation
Ruggero Lensi, Director External Relations, New Business and Innovation, Italian Institute for Standardization, UNI (BR5)
Peter Churchill, Advisor on Scientific Development to the Director General, Joint Research Centre (JRC) (BR6)

17:00 – 17:15

Closing summary and closing remarks


Elena Santiago Cid, Director General, CEN and CENELEC

Logistics

When

Thu 30 October, 2014 08.30 to
Wed 30 October, 2019 17.15

CET

 

Where

Brussels SQUARE

SQUARE - Brussels Meeting Centre
Glass Entrance
rue Mont des Arts
B-1000 Brussels

Tel: +32 2 515 13 22

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