US Cloud Computing Event


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You will find below the programme of the conference. Please check back regularly for updates. If you are interested in speaking opportunities, please contact Anne-Lise Simon at or on +44 (0) 2920 783 023.


- (**) Contribution by video presentation

- All speakers appearing below have confirmed their participation to the event, unless stated with (tbc)


Wednesday 9 April, 2014


08:30 – 09:00

Welcome Coffee and Delegate Registration

09:00 – 09:30

Conference Opening

Neelie Kroes, Vice President and EU Commissioner for Digital Agenda, European Commission **
Paraskevi Michou, Director, Civil Justice, DG Justice, European Commission
Victoria Espinel, President & CEO, BSA | The Software Alliance

Moderator: Paul Adamson, Senior European Policy Advisor, Covington & Burling and Editor-in-Chief, E!Sharp

09:40 – 10:55

Session 1: Cloud Computing in Europe: Where to Draw the Boundaries?

Cloud Computing is seen as a strategic tool for the completion of the European digital market but recent revelations about foreign surveillance programmes have led to calls from some for national and regional cloud initiatives. This is therefore a critical time for European policymakers as they seek to ensure Europe benefits from the economic potential of the cloud.

-What are the concrete benefits of harmonising member states' distinct cloud strategies? How can policymakers ensure that a European Cloud would not be held back by political/geographical borders? Is establishing a Single Market for Cloud Computing the only way to achieve the scale of roll out that would unlock its potential?
-How important is the integration of cloud computing in Europe with global cloud networks? How would a “Fortress Europe” scenario impact EU citizens, SMEs and cloud service providers?
- What can be learnt from those already utilising Cloud Computing services?

- What are the expected market developments in Cloud Computing, and how can policy makers ensure that Europe is ready for these developments? What needs to be done to ensure a “future-proof’ regulatory framework?

Speakers to include:

Ken Ducatel, Head of Unit Software and Services, Cloud, DG CONNECT, European Commission
Rita Balogh, Senior Manager, Policy - EMEA, BSA | The Software Alliance
Freddy Van den Wyngaert, CIO, Agfa-Gevaert

Moderator: Paul Adamson, Senior European Policy Advisor, Covington & Burling and Editor-in-Chief, E!Sharp

10:55 – 11:15

Coffee Break

11:15 – 12:55

Session 2 – Trust, Standards and Transparency: Where do European Cloud Computing Services stands?

Recent studies have shown that Europe lags behind its global competitors when it comes to cloud computing adoption, largely, it is argued, because trust in the technology is suffering. Will the work done on data protection rules, standards, codes of best practice, guidelines for Safe and Fair contract terms and SLAs to address issues such as vendor lock-in, access to data and interoperability, be enough to increase trust in Cloud Computing in Europe?

- What will the new data protection rules mean for the future of the European digital single market?
-What has been achieved with regards to certification and standards to ensure the development of a cloud ecosystem in Europe and what challenges remain?
-What is being done to ensure global cooperation when working on standards and certifications and that approaches are interoperable across legal, administrative and political boundaries?
-What impact have the PRISM revelations had on the uptake of Cloud Computing in Europe? To what extent could the strong Data Protection and Security rules proposed in Europe become a competitive advantage and, and could these rules turn Europe into “the world’s trusted cloud region”?
- With regards to authorities access to data, to what extent can a legitimate and transparent legal framework be established to regain consumer’s confidence?
-How can stakeholders continue to work together to find a balance between privacy protection requirements and enabling innovation? Will the data protection regulation continue to fit the technological reality in the future?
- Finally, how can it be ensured that companies and administrations remain educated and informed on the steps necessary to protect themselves through measures such as risk assessment, data encryption, staff training and other security measures?

Speaker to include:

Bob Jones, Head of Openlab Project, CERN
Emmanuel Darmois, Vice-Chairman of the Board, ETSI
Achim Klabunde, Head of Sector IT policy, European Data Protection Supervisor
Abdellatif Benjelloun Touimi, Senior Standards Manager, Huawei

Moderator: Frances Robinson, Eu Correspondent, Wall Street Journal / Dow Jones


12:55 – 14:10

Networking Lunch

14:10 – 14:45

Session 3: Afternoon opening speeches

Helmut Fallmann, CEO and Member of The Managing Board, Fabasoft AG
Stefano Bertolo, Scientific Project Officer, Data Value Chain, DG CONNECT, European Commission
Moderator: Andrea Renda, Senior Research Fellow, Centre for European Policy Studies (CEPS)

14:45 – 16:05

Session 4: Enabling innovation through Cloud Computing solutions

This session will discuss how scalable Cloud solutions can support innovation in the context of policy objectives linked to Horizon2020.

-What business models and applications are being developed by entrepreneurs and what is being done to support EU Cloud entrepreneurs?
-What is the level of investment in Cloud Computing start-ups? What role can Venture Capital play in helping to drive Cloud innovation forward?
-What needs to be done by policy makers to create a stable environment for investment?
- What role will Horizon2020 have in boosting an innovation-driven economy?
-Where can the funding be found to enable European industry to develop innovative cloud solutions, train and develop the skills of the workforce?
- How will end-user trust drive the evolution of Cloud?
-In a networked society undergoing an explosion in connected devices with “things” and services talking to each other, how can Cloud providers harness IoT? -Thanks to the elasticity of the Cloud, what impact can cloud apps and services have on the network? With the BYOD trend increasing, what infrastructure is needed to support the mobile workforce?

Speakers to include:

Michel Catinat, Head of Unit ICT for Competitiveness and Industrial Innovation, DG Enterprise and Industry, European Commission
Nitan Pathak, Investment Manager, Venture Capital, European Investment Fund
Juan González, Director of Strategy and New Offer Monitoring, Indra
Alexander Tettenborn, Head of Unit “Development of Convergent ICT, German Federal Minister of Economics and Energy

Moderator: Andrea Renda, Senior Research Fellow, Centre for European Policy Studies (CEPS)

16:05 – 16:20

Coffee Break

16:20 – 17:40

Session 5: Encouraging the adoption of Cloud Computing in the public sector and by European SMEs

Encouraging public administrations and European SMEs to use Cloud Computing technologies through the European Cloud Partnership will be an important factor in efforts to drive growth in Europe.

-What is the adoption level of Cloud Computing in the public sector in Europe and what can we learn from successful cloud computing initiatives in the public sector?
-What role does Cloud play in facilitating more innovative and flexible public service delivery?
-What efforts are being made to initiate further Cloud procurement from the public sector?
- How can governments review and restructure their IT infrastructure to take advantage of the ability to use cloud based services in a more agile way, including delivery of commoditised IT services?
- What tools are available to companies and the public sector to help ensure that they are able to realise the full benefits of Cloud services?

Speakers to include:

Dirk van Rooy, Head of Sector, European Cloud Partnership, DG CONNECT, European Commission
Udo Helmbrecht, Executive Director, European Union Agency for Network and Information Security (ENISA)
Xavier Poisson Gouyou Beauchamps, EMEA Vice President of Cloud Computing, HP
Frank van den Belt, CEO, ASP4all

Moderator: Linda Strick, Business Developer, Fraunhofer FOKUS - Institute for Open Communication Systems



Wednesday 9 April, 2014
09.00 to 17.30




Square – Brussels Meeting Centre

Mont des Arts,
1000 Bruxelles
(Use the entrance situated at 2 Rue Ravenstein)

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Sponsorship brochure - EU Cloud Conference



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