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Please see below the Final programme for this event.


Wednesday 26 June, 2013


08:30 – 09:00

Welcome Coffee and Registration

09:00 – 11:00

Session 1 - Opening Keynote Presentations – European and Global Strategies on Healthy diets and active lifestyles

09:00 – 09:20

The view from the World Health Organisation

Roberto Bertollini, Chief Scientist and WHO Representative to the EU, WHO Office at the European Union

09:20 – 09:40

The Mexican strategy for combating obesity

Marcela Celorio, Political Officer European Union Affairs, Mission of Mexico to the European Union

09:40 – 10:00

The view from the European Commission

Philippe Roux, Acting Head of Unit, Health Determinants, DG Health & Consumers, European Commission

10:00 – 10:50

Interactive discussion with the above speakers

10:50 – 11:20

Morning Coffee Break

11:20 – 12:50

Session 2 – High-Level Roundtable – What are the next steps for Europe in the promotion of healthy diets and lifestyles?

Following the forthcoming evaluation of the first period of the EU’s Strategy for Europe on nutrition, overweight and obesity-related health issues, what will be the next steps for Europe’s policymakers, industry and NGO’s as they seek to tackle obesity and related non-communicable diseases? What future role will there be for EU Platform for Action on Diet, Physical Activity and Health and the High Level Group on Nutrition and Physical activity, and is more cross-activity between the two fora needed in order to ensure that Member State policy and Platform voluntary actions are compatible? Have industry commitments been matched with results, and how can this progress be monitored going forward? Ultimately, what measures are needed to ensure the continuing promotion of a healthier and more active Europe?

John F. Ryan, Acting Director, Public Health, DG Health and Consumers, European Commission
Monique Goyens, Director General, BEUC
Jacob Schouenborg, Secretary General, International Sport and Culture Association
Wouter Vermeulan, Corporate Responsibility Director, Health and Wellbeing, Coca-Cola Europe
Chiara Tomalino, Food Policy Advisor, Euro Coop

12:50 – 14:00

Lunch Break


14:00 – 15:30

Session 3 - Beyond Labelling – Empowering and informing consumers to make better choices

There have been many recent successes in helping to creating better informed consumers, not least the adoption of the revised Food Information to Consumers Regulation in November 2011. However, can further measures be used to guide consumers towards making healthier choices about their diet and lifestyles? What voluntary interpretative signals (such as logo systems and traffic-light labels) have been launched by Industry and Member States, and have these had a measureable impact have these had on consumer habits and nutritional intake? Can technology such as smartphones be used by food manufacturers in order to provide additional nutritional information to consumers? Is there a need for harmonisation between these different approaches, what scope would there be for the European Commission to regulate on this?

Christophe Didion, Policy Officer - Nutrition, Food Composition & Information, DG Health & Consumers, European Commission
Renate Sommer, Member, European Parliament
Léon Jansen, Science Coordinator, Choices International Foundation
Barbara Gallani, Director of Regulatory, Science & Health, Food and Drink Federation
Bruce Neale, Senior Director, The George Institute, Australia

15:30 – 16:00

Afternoon Coffee Break

16:00 – 17:30

Session 4 – Communicating to children on healthy diets and active lifestyles

In today’s digital age, it is more important than ever to consider the messages, both positive and negative, that children receive about food and healthy behaviour. Six years from the launch of the ‘EU Pledge’ on responsible advertising and marketing to children, is the establishment of voluntary industry commitments still the best approach to regulating children’s access to the advertising of unhealthy foods? Following the first implementation report into the AVMS in May 2012, what case studies of best practice can be found at member state level, and in third countries? Will the European Commission propose additional recommendations as part of the interpretive communication on the directive due in 2013, and what shape might these take? In this context, how important is it to take into account the differing advertising channels accessed by young people at different ages? For example, are new rules needed to protect older children and teenagers from inappropriate advertising via social media and viral advertising? Conversely, what positive effect can technology and particularly social media have on children’s eating habits and behaviour, and should this be incorporated into existing communication strategies for the encouragement of healthier and more active lifestyles?

Joanna Wrona, Audiovisual Media Services Directive (AVMD), DG Connect, European Commission
Andrea Vania, President, European Childhood Obesity Group
Arnhild Haga Rimestad, Senior Advisor, Norwegian Directorate of Health
Dominic Lyle, Director General, European Association of Communications Agencies
Rocco Renaldi, Managing Director, Landmark, and Chair, EU Pledge

Thursday 27 June, 2013


09:30 – 10:00

Welcome Coffee and Registration

10:00 – 11:30

Session 5 - Implementation of the Nutrition and Health Claims Regulation – Improving the Process

With the European Commission’s “union list” of adopted Health Claims entering into force in
December 2012, how is the regulation being implemented in member-states, and that has been the impact for industry so far? Is the regulation currently successful in addressing the aim of ensuring the effective functioning of the internal market whilst providing a high level of consumer protection? What are the procedural lessons learned from the evaluation of health claims applications, and how can the evaluation process be improved? How is the health claims evaluation process conducted in other parts of the world, and can the EU learn from these?

Henk Aalten, Head of Regulatory Affairs, DSM
Patrick Coppens, Director, International Food and Health Law and Scientific Affairs, EAS
Amire Mahmood, Legal Expert, Federal Ministry of Health in Austria
Andy Taylor, Advertising Standards Authority UK
Inge Stoelhorst, Policy Coordinator, Netherlands Ministry of Health

11:30 – 12:00

Morning Coffee Break

12:00 – 13:30

Session 6 – Food Innovation: Finding a clear way forward

Is a lack of clarity in regards to regulation inhibiting innovation in the food and drink industry, and what can be done to promote a regulatory environment that supports innovations into healthier food development? What are the next steps for food reformulation – and what case-studies of successful reformulation activities should industry look to for inspiration. With the Ireland/Lithuania/Greece presidency ‘trio’ proposing that work should begin on the delayed Novel Food Review, what action is the commission taking, and will it include the definition of a nanomaterial? In line with the Horizon 2020 programme– how can the competitiveness of Europe’s Food and Drink Industry be ensured through the financing and coordination of research and development?

Patrik Kolar, Head of Unit – Food, Health and Well-being, DG RTD, European Commission
Sebastian Emig, Director General, ESA
David Carlander, Director of Advocacy, Nanotechnology Industries Association
Jochen Weiss, Representative, FoodBest Project, Vice President of Research at the University of Hohenheim


Close and Networking Lunch



Wed 26 June, 2013 08.30 to
Thu 27 June, 2013 17.00




Renaissance Hotel

Rue du Parnasse 15
Brussels 1050

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