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Programme Overview

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Below you will find agenda information for the whole day. For further details on the specifics of the day, please click the next tabs above.


Thursday 22 September, 2011


09:00 – 10:00

Biker's Breakfast

09:30 – 10:00

Official Inauguration

Derk Oldenburg, Head, Dutch Permenant Representation to the EU
Brian Simpson, MEP, European Parliament
Keith Taylor, Member, European Parliament

10:00 – 14:00

Demonstration including bike tours

10:00 – 10:30

Conference bike meeting

A high level meeting will take place on the now famous "conference bike"


Jack Oortwijn, Editor-in-chief, BikeEurope
Malcolm Harbour, MEP, European Parliament
Saïd El Khadraoui, Member, European Parliament
Inés Ayala Sender, Member, European Parliament
Heide Rühle, Member, European Parliament
Toine Manders, MEP, European Parliamant
Erik Oddershede, President, ETRA


13:00 – 14:00


14:00 – 14:30

Transfer to Embassy by Bike Train

14:30 – 18:30

Debate and Opening of the Netherlands Cycling Embassy

This half day debate will bring together participants from European and local authorities as well as from the bicycle business. The debate will focus on the role and potential of cycling and also electric bikes for creating cleaner, less congested cities and by extension, healthier citizens. The debate will be concluded with the official opening of the Netherlands Cycling Embassy.


Klaus Bondam, Director, Danish Cultural Centre in Brussels

14:30 – 15:00

Welcome Coffee/Refreshments

15:00 – 15:05


Sander Cohen, Deputy Head of Mission, Netherlands Embassy in Belgium

15:05 – 15:30

Presentation on the economic and social effects of cycling as a form of sustainable mobility

Michael Meschik, Dipl.-Ing.Dr., Senior lecturer and researcher, Institute for Transport Studies , University of Natural Resources and Life Sciences, Vienna

15:30 – 16:30

Panel Discussion

Daniela Rosca, Head of Unit: Clean Transport and Sustainable Urban Mobility, European Commission
Michael Cramer, MEP, European Parliament
Remco Ruiter, Managing Director, Pro Velo (Bike Experience)
Roelof Wittink, Director, Dutch Cycling Embassy
Bruno De Lille, Secretary of State of the Brussels Capital Region, Brussels Capital Region
Stewart Kellett, British Cycling Recreation Director, British Cycling

16:30 – 16:45

Coffee Break

16:45 – 17:30

Presentation Case Studies

Willem Prinsen, Managing Director, TNT Express Benelux
Hans Voerknecht, Coordinator, ThinkBike Workshop
Irma Juskenaite, Head of Public Relations Division, Vilnius City Municipality

17:30 – 18:15

Panel Discussion

Erik Oddershede, President, ETRA
Ton Daggers, Owner, International Bicycle Consulting
Peter Staelens, Project Officer Mobility, Eurocities


18:15 – 18:20

Remarks on the Danish Cycling Embassy

Joel Mulligan, Representative, Danish Cycling Embassy

18:20 – 20:00

Launch of the Dutch Cycling Embassy & Cocktail Reception

Roelof Wittink, Director, Dutch Cycling Embassy



Thursday 22 September, 2011
09.00 to 20.00




Smart2Wheels Exhibition
9.00am to 2:00pm
European Parliament
Rue Wiertz 60
City of Brussels 1047

Smart2Wheels Conference
2.30pm to 8.00pm
Netherlands Embassy
Kortenberglaan 4-10
1040 Brussels

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